Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.
And over time, something shifted. They stopped seeing it themselves.
Creatives shaped culture once.
They still do. They just stopped believing it.
The ability to make people think, feel, build, remember... it's still theirs. It always was.
We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.
What pulled us to Studio Raw Material is the way it looks at the world.
Not through finished objects. But through possibilities. Through materials, systems, and opportunities most people would overlook.
And that matters, especially now. Because a lot of creatives are taught to focus on outcomes. Finished work. Final products. Visible results.
What Studio Raw Material reminds us is that good design often begins much earlier. In the way you observe. The way you question assumptions. The way you find potential where others see waste, limitation, or a problem.
And that's why this conversation matters. Because creatives need to hear from people who have built a practice around rethinking the obvious. People who have learned how to turn constraints into opportunities.
And that's why this feels like the kind of conversation that belongs with Studio Raw Material.
- orange chowk.
We built this because creatives need a room like this.If Studio Raw Material believes that too, let's figure out what doing this together looks like.
We want that to be with Dushyant and Priyanka, at Studio Raw Material, with a curated room of creatives and designers from the community.
The question on the table: What does it take to see opportunities where everyone else sees limitations? No stage. No script. Just the room.